Software & SaaS

Outbound That Scales With Your Software Company

We help B2B SaaS companies build predictable pipeline through multi-channel outbound. Technographic targeting, intent data, and dedicated SDRs that understand how to sell software to mid-market and enterprise buyers.

$35K+

Avg ACV Targeted

3-9 mo

Sales Cycle

VP/CXO

Decision Maker Level

Multi-Ch

Email + Phone + LinkedIn

Outbound Engineered for SaaS Growth

Software companies need precision targeting, technical credibility, and multi-threaded outreach. We deliver all three with a system designed to scale alongside your product.

Technographic Targeting

We identify companies running competing or complementary software to yours. If your product replaces Salesforce, we find companies using Salesforce. If you integrate with HubSpot, we target HubSpot users. Precision targeting based on real tech stack data.

Intent Signal Layering

We layer intent data on top of your ICP to identify companies actively researching solutions like yours. Hiring signals, G2 reviews, content consumption patterns, and competitive evaluation signals all feed into our targeting engine.

Multi-Threaded Outreach

Enterprise SaaS deals involve buying committees. We reach multiple stakeholders simultaneously: the end user who feels the pain, the manager who owns the budget, and the executive who signs the contract. Coordinated sequences across all three.

Value-Based Email Sequences

Every email leads with the business problem your software solves, not feature lists. We A/B test subject lines, value props, and CTAs to optimize reply rates. Sequences are personalized at scale using your product's specific use cases.

Discovery-Focused Calling

Our SDRs are trained to run mini-discoveries on cold calls. They ask about current workflows, pain points, and tech stack before booking a demo. Your AEs walk into meetings with context, not cold intros.

CRM-Native Reporting

Full pipeline visibility inside your existing CRM. Every touchpoint, conversation, and meeting logged automatically. We integrate with Salesforce, HubSpot, and Pipedrive so your team has one source of truth.

$35K+

Avg ACV Deals Sourced

3-9 mo

Sales Cycle Range

28%

Avg Email Reply Rate

16+

Meetings Booked / Month

We Find Companies Ready to Buy Software

Generic outbound wastes your SDR budget. We layer six categories of signals to identify accounts with the highest propensity to buy.

Tech Stack Data

Companies using competing or complementary tools that indicate a fit for your product.

Hiring Signals

Companies hiring for roles that your product enables or enhances indicate budget and intent.

Funding & Growth

Recently funded companies scaling operations and investing in new tools and infrastructure.

Content Consumption

Prospects researching topics related to your product category on review sites and forums.

Competitive Evaluation

Companies actively evaluating competitors or expressing dissatisfaction with current solutions.

Contract Renewal Timing

Companies approaching renewal cycles with existing vendors, creating natural evaluation windows.

Reaching the Buying Committee at Your Ideal Accounts

We multi-thread into accounts at 50-5,000 employee companies, reaching both the end users who feel the pain and the executives who control the budget.

  • VPs of Sales and Revenue at B2B companies with 50-5,000 employees looking for tools to improve pipeline velocity, forecasting, or rep productivity
  • VPs of Marketing and Demand Gen at growth-stage companies needing better attribution, automation, or content management solutions
  • VPs of Operations and IT at mid-market companies consolidating tools, reducing manual workflows, or modernizing legacy systems
  • CXOs (CEO, CFO, CTO, CRO) at companies with strategic initiative alignment, from digital transformation to operational efficiency mandates
  • Directors and Team Leads who are the day-to-day users and internal champions that drive bottom-up adoption and vendor evaluation
SaaS startup team and product development
Why SaaS Companies Choose Us

Outbound Engineered for Product-Led Growth

We use technographic targeting and intent signals to find accounts actively evaluating solutions in your category. Multi-threaded outreach across email, phone, and LinkedIn that scales alongside your product.

Our Process for SaaS Companies

A data-driven system built for the precision and velocity that SaaS outbound demands.

1

ICP & Signal Mapping

We define your ideal customer profile down to company size, tech stack, industry, and buying signals. We map the buying committee and identify which personas to prioritize at each account.

2

Enriched Account Lists

Accounts scored by technographic fit, intent signals, and firmographic match. Contacts verified with direct dials and validated emails. No spray-and-pray. Every account has a reason to be on the list.

3

Multi-Channel Sequences

Coordinated outreach across email, phone, and LinkedIn. Sequences tailored to persona and buying stage. A/B testing on messaging, cadence, and channels to continuously improve conversion rates.

4

AE Handoff & Iteration

Meetings booked directly on your AEs' calendars with full context. Weekly data reviews to refine targeting, messaging, and channel mix. We optimize based on what converts, not just what opens.

How a B2B SaaS Company 3x'd Their Pipeline in 120 Days

B2B SaaS / Operations

Series A SaaS Company Needed to Scale Pipeline Beyond Inbound

A workflow automation platform had strong inbound but needed outbound to hit aggressive growth targets post-Series A. Their AEs were spending 40% of their time prospecting instead of closing.

62

Meetings Booked

$890K

Pipeline Generated

3x

Pipeline vs. Prior Quarter

We built a technographic-targeted list of 2,200 accounts using competing tools and layered hiring signals to identify companies actively investing in operations. Multi-threaded outreach hit VPs of Ops, Directors of IT, and COOs at each target account.

In 120 days: 62 qualified meetings booked, $890K in new pipeline, and 3x the pipeline they'd generated the prior quarter from inbound alone. Their AEs went from 40% prospecting time to spending 95% of their time in demos and negotiations.

Common Questions from SaaS Companies

We go through a deep onboarding where we learn your product, positioning, and competitive landscape. Our SDRs don't need to do demos, they need to articulate the business problem you solve and qualify interest. We train them on your specific use cases, objection handling, and qualification criteria.

We integrate natively with Salesforce, HubSpot, and Pipedrive. Every meeting, call note, and email sequence is logged in your CRM automatically. We can also work with your existing sales engagement platform or bring our own tooling.

We're best suited for SaaS companies selling to mid-market and enterprise buyers (50-5,000 employees) with ACVs of $20K or more. The outbound motion requires enough deal value to justify the investment. For high-volume SMB, we recommend inbound-led strategies.

We use multiple intent data sources to score accounts: hiring signals for relevant roles, G2 and review site activity, website visitor identification, and technographic change data. Accounts with strong intent signals get prioritized in our outreach cadence and receive more personalized messaging.

A confirmed calendar hold with a decision-maker or strong influencer at a company matching your ICP. They've been briefed on what your product does, have expressed interest in learning more, and have the authority or influence to move a deal forward. We agree on qualification criteria upfront.

Two weeks from contract signing to first outreach. The first week is dedicated to product training, ICP definition, and list building. The second week we launch sequences and start making calls. Most clients see their first meetings booked within 3-4 weeks of kickoff.

Ready to Build a Repeatable Outbound Engine?

Book a call and we'll show you our approach to SaaS outbound. We'll map your ICP, identify intent signals, and outline a multi-channel strategy tailored to your product.